Background:
- MTV is one of the world's most famous music brands
- One of their established stars, presenting programmes seen across Europe, had apparently lost a bit of her "mojo" and was suffering a crisis of confidence
- Undoubtedly talented and with a big following, her desire to get even better was making things worse and she felt she was losing her "magic" on-screen. As well as presenting to camera, she was also doing band interviews and regular live shows
- We were recommended to producers and we took up the challenge of helping to turn things around
Solution:
- Two-hour, studio-based coaching session held at MTV's London HQ
Results:
- Mojo restored! The presenter transformed and, more importantly, this was permanent as she went on to even greater success on the channel
- She was happier, more at ease with herself and remarked that her presenting finally felt "effortless"
- Producers were delighted and continued to recommend us to other presenters
w4200
